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January 16, 2008

Coming of Age… and Getting In The Way: The Next Generation, Relativity, and Rap Music’s Dilemma

By Michael Partis

On January 16, 2008 a fifteen year Black male from Queensbridge Projects drops out of high school and decides to become a rapper. He makes his first appearance on a song, and spits these bars:

“Street's disciple, my raps are trifle
I shoot slugs from my brain just like a rifle
Stampede the stage, I leave the microphone split
Play Mr. Tuffy while I'm on some Pretty Tone shit
Verbal assassin, my architect pleases
When I was twelve, I went to hell for snuffin Jesus
Nasty Nas is a rebel to America
Police murderer, I'm causin hysteria”

Do you think any major record label in the music industry would sign him? Would Def Jam executives be at project apartment’s door? Would Dr. Dre sit on a park bench convincing him to sign with Aftermath? And if they did, what would parent companies Island and Interscope have to say about that? Or better yet, what would Bill O’ Reilly say…?


There is often much discussion of a “generational gap” between older Blacks from the Civil Rights generation, and Blacks between the ages eighteen to thirty-five. The debate mostly centers on a “blame game” between whose at fault for the current state of the Black American community: lack of mentorship, guidance, and sustainable structures created by the forbearers; or the misguided defiance, individualism, and loss of morals and integrity promoted by the youth.

The startlingly thing is that no matter how much media commentators talk about it, or BET sends Jeff Johnson to do a special about it, the rap community does not take it as a lesson learn. And we do not use it as a tool to see the ever growing divide between young rappers and old rappers today. The rap community has failed to see and address the generational gap between the successful rappers of the 1990’s, and the litany of twenty-something rappers waiting in the wings.

In 1996 Brooklyn rapper, and Jay-Z protégé, Memphis Bleek uttered the words, “Waitin for my day to come/ Just give me the word…” By 2005, his mentor Jay-Z tells us, “Bleek could be one hit away his whole career/ As long as I’m alive he’s a millionaire/ And even if I die he’s in my will somewhere/ So he could just kick back and chill somewhere/ Oh yeah, he don’t even hafta write rhymes/ The Dynasty like my money, last three lifetimes.” Nas told us that Cormega, Nature, and Quan were all next—none of them have rose to prominence. Fat Joe said Terror Squad was next—now he has no affiliation with many of the members. Remember the Philly movement started by groups like Major Figgas and Philly’s Most Wanted; remember how Beans help put on the whole State Property crew; and remember how everybody jumped with Hov to Def Jam because it was the “best move for their career.”

While I’m sure Bleek might not have a problem with that, the question is why hasn’t he popped off?

One of the main reason we have seen such a sharp decline in rap sales is because of the lack of development of new artist. The media, major labels, and fans all take part in this. Between trying to “make” marketable music and artist, replicating the styles and sound of other successful artists, and substituting expression for profit, the rap game is in a confused state.

We see the generational gap create this confused state. The longer rap music is around, the greater the variation in ages. We have forty-year old rappers and forty-year old fans; we have fifteen year old rappers and fifteen year old fans. More and more we see rap music and hip-hop culture not just be seen as a “young people” thing. Not only are the people who run the corporate functioning of the music older, the artist are becoming older.

With this comes the inevitable “comparison” problem: “He’s the next Nas.” “He’s the next B.I.G.” “He’s the 2nd coming of KRS-One.” Or we have the “era” problem: “They’re not as good as rappers back in the day.” “None of these dudes could fuck with (fill in the blank).” “What happen to when (fill in the blank).” The problem being we can’t get rid of the past, and we can not ignore the present. We can’t expect artist to be like the ones who came before. Rap fans have become prisoner to wanting every new artist to be like their favorite old one. An artist has to be judged on his own merit. The standards should not be lower; expectations should not be changed. But how we listen to the music and how we think of the music must be adjusted.

The battle-tested rappers who have seen and helped Rap and Hip-Hop grow into the global phenomenon it is, have readily (and rightful) tried to reap the benefits of their sweat and tears. They seek more media coverage, more financial opportunities, and stand as large, dominating figures in the genre. Anyone from a Puerto Rican seventeen year old high school student to a fifty-five year old White homemaker could make out a picture of Jay-Z, P. Diddy, or LL Cool. Hip-Hop has become a part of popular culture.

However, the next generation of rappers are paying the painful price of Rap music’s popular success. Lupe Fiasco, Saigon, Joe Buddens, Crooked I, and Joell Ortiz are as arguable as talented as any rappers to come along the last ten years. Yet they can’t get mainstream media coverage or consistent support from the industry, while rappers like Snoop Dogg and Jay-Z can dominant the main stage and put out albums yearly.

The point is not to condemn the success of Rap music, it’s superstars, or it’s forefathers. The point is to understand why no other artist can breakthrough; and why do the young, upcoming artist flounder in struggle and obscurity. Is it because the young guns are wack? Do Hip-Hop’s star help usher in the next generation? Or are they in it for self— and is anything wrong with that?

It’s time to “Talk 2 Em”….

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28 Comments so far

1.
Corpseeater wrote on January 16th, 2008 at 10:34 am

I’ll solve that….just look for my video coming soon on youtube—-Dialect is my name. That’s if you want a breath of fresh air.

2.
aleks wrote on January 16th, 2008 at 10:34 am

Hip-Hop news must be slow today…

Talent is not enough. Mass appeal plays a factor, as well as Marketability. You have to have a blueprint on how you’re going to portray yourself as a rapper. It should be the record companies that take this raw talent and craft into a superstar.

Young Talent also has to bring something new the table. Rehashing old ideas and/or gimmicks won’t cut it.

Although some new Talent out there is great, it should be light years ahead of where it really is. Production is moving at a faster rate than rapping, making the rapper rely more on the production. This is where the innovation is lacking in the rapper. There is no need to really re-invent the wheel or push themselves forward when they could just rely on the producer.

3.
About Rhymes wrote on January 16th, 2008 at 10:38 am

In my opinion the new rap artists of today like the current crop you mentioned (lupe fiasco,Joell ortiz, crooked I, joe budden, etc)their okay rappers. The main problems with these rappers is that they don’t have anything new to bring to the table,things they rap about consumers have heard over and over.And to make things worse 95% percent of these rappers sound like each other.What Rap needs right now is innovation
somebody has to come with creative lyrical skills and flow that attempts to surpass those of such greats as biggie and pac.

4.
luva of the vanilla wrote on January 16th, 2008 at 10:50 am

Solutions my man, where are the solutions? You really gotta break it down for people. And you have to include the main reason why no one respects today’s rapper….becaue it’s no longer considered a talent. It’s something that attention limelight chasers use as a substitute to working a “regular job”. Everyday a new “rap artist” registers to myspace and thinks he’s the next big thing. As a result, people who used to be fans feel they are now artists. “Why support Lupe, Joe Budden, Joel Ortiz when I’m hotter?”. The fans that are left don’t know who is just another immitator chasing a buck and who is legit. So they go the safe route and rock with the cats who were established pre-myspace..ie. Snoop Dogg, Jay-Z, T.I.

5.
highfour07 wrote on January 16th, 2008 at 11:02 am

I totally agree with post 2. In tha article it asks why is it so hard for artist like Lupe Fiasco to break through (Which his knew album the Cool has to be the slept on album of the year). It seems like only artists who have a criminal record and talk about sex,drugs, and money break through, make it mainstream. That’s crazy but when artists like Lupe, Nas, and etc. spit real sh*t. Everyone seems to downplay their album. So I raise a question what will future rap artist rap about?

6.
everybody wana be a n*gga, but nobody wana be a n*gga! wrote on January 16th, 2008 at 11:04 am

I dont know how many times we have this debate. But yes, new artist lack substance b/c corporate america lust cream! The few artist who hold originality are a blessing. But most of the youth aren’t check’n for that b/c they want what’s marketed the strongest. So yes, Hip hop had it’s great days…But now i’m disgusted and i dont think it holds much signifigance, value, or genuine creativity for that matter.
**How about letting hip hop die, like diso, in the next couple of years, and starting a new genre that we can rock to? Do i have to wait unil i’m 60 to hear a new sound??? Or will i be in my rocking chair still holding up a dynasty sign???
Think about it????

7.
Latin King wrote on January 16th, 2008 at 11:07 am

Them 8 bars that you put up there from NAS would still get him signed today…….

BUT!!!!!!!!!!!!!!!!!! (I emphasize on the BUT)

Today, He would need to be BEEFING with, 50 Cent, JA, JAYZ, LUPE, RICK ROSS, and just for fun, he would also have to go at SOULJA BOY on diss track………………

Then he would get signed!!!!!!!!!!!!! HAHAHAAHAHAHA

8.
everybody wana be a n*gga, but nobody wana be a n*gga! wrote on January 16th, 2008 at 11:11 am

With this topic being so argumentive, will hip hop truly live forever, or will it be a distant memory circa 2060 (God willing)? Or will we ever get a breath of fresh air from a new type of music, or will that sound so dumb to us when we get old, that we will be 2-stepping in our retirement homes until the day we die? Life is a trip!

9.
Mic Sorc of Tri-Boro wrote on January 16th, 2008 at 11:11 am

Damn, this was a great article. Standards arent lower for us older fan. We’ve kept em high this whole time, which is why we hate on Soulja Boy and Hurricane Chris like we do. I’m only 24 but I’ve listened to hiphop from EPMD, Big Daddy Kane, Nas, The Roots, Kweli, Mos Def, Common, Little Brother, Joe Buddens, Joell, Lupe, Kool G Rap. thats my era of rap and these are my titans. There are many factors that can take the blame, but I guess over time we got conditioned to listen different to music. Nobody really goes on Hot 97 or the Wake Up show to sit and freestyle for hours like they use to. now rapper go on the radio and they talk about beef, club incidents, groupies and what not. its entertaining but i’m not interested in all that. I wanna hear a “rapper” “rap” pretty much. but over time we got conditioned to look out for that since that was our only option. the industry conditioned us as well. its kinda like we were cool with listening to Wu Tang, then the industry took them out the equation and gave us Cash Money and G-Unit. we might not like either one, but we have no option but to pick the lesser evil. that whats happened over time, we got flooded with bull$Hit that we hate and since we have no other options of what to listen to, we have to choose the one thats not as horrible as the other.

10.
80's kid wrote on January 16th, 2008 at 11:16 am

Good read…Theres more than one reason why the new rappers of today are struggling. Maybe most important, record sales for EVERYBODY are down. The industry got spoiled in the 90’s and early years of the new millenium when even average dudes was going platinum. The industry needs to understand that CD’s are a thing of the past, like cassettes and 8 tracks. Its all about digital now.

11.
Bry wrote on January 16th, 2008 at 11:47 am

Producers are the ones that are hot now, they need to give a young nice MC one of there million dollar beats so they could get the rock on and maybe make a classic song.
truth be told, Loopie fisco always been a weirdo. and on top of it how you gonna dis Tribe Called Quest. He looks soft. Lopie looks suspect, he looks like that punk kid who never comes out the house. and that kickpush shit was trash.
can compare nas to loopie
if out favorite rappers are still scoring 25 a game and are still getting voted on into the allstar game, lets embrace them. make these young snotnose rappers work harder to get put on.
its just to easy nowadays, thats why 95% can cut it.

12.
Ahijah wrote on January 16th, 2008 at 11:48 am

However, the next generation of rappers are paying the painful price of Rap music’s popular success. Lupe Fiasco, Joe Budden, Crooked I, and Joell Ortiz are as arguable as talented as any rappers to come along the last ten years. I agree but to be a rapper in toadays Generation you need to marketable have a catchy single which gets loads of spins on the radio. Joe Budden went Gold I believe in 2003 it didn’t stop Def Jam from shelving him. I disagree with the person who said Lupe Fiasco, Joe Budden, Crooked I, and Joell Ortiz don’t bring nothing new to rap. Especially Joell who was a breath of fresh air last year when a certian somebody was on most of the mixtapes last year & a day wouldn’t go by without a new song by him. I think records labels play a big part aswell they rather promote ringtones rappers than rappers who rap about substance.

13.
Doc Carter wrote on January 16th, 2008 at 11:59 am

The consumer controls the marketplace at all times, so its easy to see why they cant break onto the sceen like they need to. People are out here buying the bullshit that soulja boy, hurricane chris and the other lames put out. I know people in here dont necessarilty listen to them, but somebody is cause that sdhit is still dropping. In any industry if the product aint moving then it aint being sold. Look at drugs, cars, cllothes, real estate, restaurants, etc… all of these can go out of businress quick if their product don’t move. How abbout some of these sites on the web that talk about hiphop only post real hiphop. Why is it that I every site I go to got an ad for any weak ass rapper out. The other day RTNY did an interview wit Soulja Boy, if people wouldnt give them any attention wit interviews or whatever, the record companies would just fold up those acts. At the end of the day its about the $$$ cause the peeps that run all of rap music dont listen to it so they dont care. And those with outlets to calm down the surge of bullshit continue to promote it. Bottomline your favorite up and comers are battling a lot of people at once and its going to be hard, but if u personally support them by buying a cd and not bootlegging it then u have done ur part and thats all u can do.

14.
Young Jedi wrote on January 16th, 2008 at 12:03 pm

I dont think any rapper out there now or coming up could conjure up a hard hitting rhyme like that..the problem also has to do with rappers always trying to emulate somebody elses persona. no one is really original..the rappers mentioned who have been coming up in the game are not getting any love is because they are real rappers..not a candy coated dude with a one hit wonder under his belt trying to be the next Pac..Saigon, Lupe, and Joell have went against the grain and put music out that represent themselves.they dont make music to make money they make music to help the culture grow and evolve. if record companies keeping going this route hip hops gonna be out of style in a year or two..why is’nt there artist development anymore? because it takes too much time and effort to do it..since rap has become pop culture the higher ups have capitalized off the culture thats why we have these one hit wonders coming and going because the only concern to them is the bottomline.

15.
bo0ggz knos best
bo0ggz knos best wrote on January 16th, 2008 at 12:12 pm

people aint tryin to be rappers anymore!!! it is not as glamorous to the eye as it once was. EVER1 COMES IN THE GAME W/ A SIDE HUSTLE niggas is rappin nd makin clothes niggas is rappin nd pushinn beverages (SOULJAH BOY HAS A WERKOUT TAPE LMFAOOO) rap used to be viewed as a “ticket out” SIKKEE niggas got deals now struglinn still livin in the hood people used to push drugs but in the back of their mind jus to get money to launch dere music shit. NOT NO MORE people is sellin drugs while rappin now (cough cough baby) nd makin underground gun deals (cough cough ti)

but you could be the best lyricaly nd full of talent but if u aint a business man ur not going nowhere. you shouldnt pick up a mic if you have a MBA (lmao) kudos to kanye nd 50 on the product placement of their albums (cuz neither would have done half those #s w/o the hype) mabe people nowadays blow up to easily but its a diff industry nd deze new guys got it tuff it used to be once you gotta deal you was good but no that’s when it gets harder your not a guaranteed sell, NOBODY IS A GANRUNTEE SELL its hard to imagine the mj, elvis, beetle days when people went multiple times platinum when jay-z a living legend can barely do it

ii see rtny steppin dere article game up not jus sum slick side comments anymore

16.
Silent Fashions
Silent Fashions wrote on January 16th, 2008 at 1:45 pm

That was then…This is Now!!! Shout Outs To Nas

17.
d-rek wrote on January 16th, 2008 at 2:20 pm

if you ever want this article to be taken seriously, and youve got some good points, youve got proof read.

18.
Mike Nickles wrote on January 16th, 2008 at 2:49 pm

I’ve always wondered what happenend to the unity rappers once had. The Dynasty’s, the crew love, the representation of a certain urban areas b/c thats where you and your crew was from. See, what happened is that money became more important than anything else to rappers. Rappers were willing to teach and the fans were wiling to listen. Then, Money, Power, and Respect became priority and the fans were brainwashed to think that, that’s what determines success. I simply wished that the powers like Jay Z and Diddy and 50, can not only come together on a song about how much money they got. But come together and save Hip Hop. Bring the crews together, kill the ego’s, promote the Beanie Sigel’s and the Freeway’s or the Lupe’s and the Joell Ortiz’s. Their influence is so big on our people(young & old), that I’m sure the climate of our Hip Hop culture will change positively.

If they would just try it, the world would see!!!

19.
The King wrote on January 16th, 2008 at 3:28 pm

our generation and every generation b4 us had older male role models to teach us or force us to have respect , rules and regulations. there was an honor amongst theives, there were real gangstas that still sat wit they family on sunday. there was an older generation to always guide and mold so when the “wanna be gangsta” years have outgrown you u still have the knowledge to be a real man.

today the big brother generation that should be molding and mentoring the young knuckle heads on the block generation are nowhere to be found, they either dead, in jail, or too scared or smart to even try to reach out and help guide these kids.

20.
tamera wrote on January 16th, 2008 at 4:06 pm

great post..i get sick of people saying crap like, i feel bad for your generation because you dont know what real music is. well don’t feel bad for all of us because even though im only 16 i know the difference between a real hip hop emcee who can rhyme and a wack ass rapper. yeah i might not know as much history as the older generations, but i know what “real” music is, i might crank dat every once but i know thats not real hiphop. im a fan of lupe, joell ortiz (who ive been watching for) and anyone else who can provide real music. i know a lot of my generation just like the music they can dance to and dont care about substance, but thats not all of us. i dont think lil wayne is the best rapper alive, soulja boy isnt the shit, and even though its not real hip hop, its not good music, i can understand why people like lil boosie and hurricane chris cause make catchy songs and we hear them 24/7.

oh, and not all people my age are disrespectful :) not speakin for everyone but just get sick of people saying, you younger generations and this and that

21.
LEKS wrote on January 16th, 2008 at 5:34 pm

Brainwashed……..

This generation is not trying to hear anything uplifting. Anything new. The technology got em. The Ipods, the Iphones, the sidekicks, the 4O million cable channels. Anybody can upload there songs, put out their video on youtube and build. Its open to the masses, to everyone. Its all about Marketing. The Video channels, the radio stations, these bullshit hip hop magazines, are to blame for misleading this generation. Some of these rappers are to blame also. You have these shows now on TV that doesn’t show any positive lanes for the youth. Shows like Flavor of Love, MTV cribs, wack ass reality shows, etc, etc doesn’t have any balance. My generation we still had a balance of positive tv shows as well as hip hop in different aspects.

So its not about the music anymore.the five elements of hip hop music is dead. Can anyone tell me the elements of hip hop??? Because the current five are:

Beef
Ringtones
Wack Lyrics
Selling Drugs
Mixtapes

22.
fgant23 wrote on January 16th, 2008 at 7:59 pm

its real. he would get signed to def jam. they would see he’d have a nas flow. the lyrics is logical. same exact way nas started. i would bump his music and real labels and producers would sign him. even if its koch his lyrics are good. its like joel ortiz ya sleepin on him. hes nice! i do listen to that dance bullshit they put out now but i love the real hip-hop with logical lyrics.

23.
daze wrote on January 16th, 2008 at 8:03 pm

This shit is extremely tufff man I’m one of thoz ppl that is stuck on how old skool shit wuz juz the best… and I really don’t kno what to say or do about it… soulja boy is on my hit list I can’t stand him I think he’s killing hip hop one song at a time yah…. some one needz 2 figure out a solution fast

24.
Wideawake98 wrote on January 16th, 2008 at 10:01 pm

I Wish I had a time machine so I could listen to these old rappers when they were young and HUNGRY…. When cats like BIGGIE, PAC, JAY-Z, LL COOL J, NAS, SNOOP, RAKIM, PUN, EVEN 50 WERE ALL HUNGRY. That’s the difference now, the catz that are coming out now are GREEDY…. they want one hot single get paid off of ringtones and expect the same respect and recognition as someone who really put in work and put they heart into the music. Music labels are gassin these rappers something terrible, got catz like BOW WOW demanding the same respect as JAY-Z or NAS or anyone who is a legend and WRITE THEIR RHYMES. Rap is the new drug and everyone on it and everyone trying to sell it like 10 niggas on the block selling weed from the same supplier. But all in all I really think white people trying to take rap from us just like they stole or TOOK everything else we start. Even the cartoons is Hip Hop now they taking us out of our zone like a nigga with a handle. Oh that’s JAY-Z by the way…

25.
juicy wrote on January 17th, 2008 at 1:42 am

cosign mic sorc and wideawake

26.
Ant wrote on January 17th, 2008 at 11:43 am

These days I think it’s more about the song than the content of the song. If you present in a way where people can latch onto it they’ll get into it. The days of just being nice are over, no one cares if you’re nice they want to be entertained. A lot of Hip-Hop fans get upset and say ” so and so is the nicest, he should be selling more ” or ” if you don’t mess with so and so, you don’t know anything about real Hip-Hop.” Most of the the people who talk about ” real Hip-Hop ” are the one’s downloading albums. The people who are just fans of urban music as a whole ( Hip-Hop & R&B ) are the one’s that buy the music, and a majority of the time they don’t care about who’s the nicest they just want to be entertained. They could care less about the content, they care more about the song and as soon some of the more talented rappers realize that then they’ll be fine. There are some rappers who have substance and still make songs people can get into : Outkast, Kanye, Jay-Z etc. But just look how Andre 3000 hopped on a song like Walk It Out, he added some depth to it while still keeping what made the song fun in tact. You get the point.

27.
Junez wrote on January 17th, 2008 at 11:53 pm

I’ve skimmed through most these post - but I have to add my opinion reguardless.

It’s funny - I’m at best buy and I’m buyin the classics over again because my CD’s either got scratched or lost. It’s sad - but refreshing at the same time. I’d rather by an album that’s been out for almost a decade rather current albums.

We’re all forgetting the recurrent artists like Common, Talib Quali, Scarface, even fake ass Baby and Weezy. We do have artists who will take the game over. I put my money on: Plies - Lupe Fiasco - Rich Boy - Glasses Malone.

Everyone focused on what Nas stated “Hip Hop is Dead” and since then we’ve all been panicing like Y2k all over again. Everyone is illegally downloading albums and dancing. No one is buying hip hop because we’re too busy hand clapping, rick james’n and superman YOOOUUUUU! at tha club.

We do need new rappers to take us to that next level, I agree. It’s WE THE PEOPLE who make it happen by either buying the music and making it to the concerts or illegally downloading music, hip-hoppin to the ringtones and watching clips of the concerts at home from someone’s video phone recording on YouTube.

Artists who did their part:
The Game, Ludacris, T.I., Kanye West, 50 Cent

Dr.Dre’s last album is due as well as another Eminem Album this year. Patience. Do not think Soulja Boi is gonna last. ColliPark looks at him as a check. His single out now will kill him and his sophmore album will flop (If there will be one).

Deuce Deuce Holla Back

28.
Bobsuio wrote on February 18th, 2008 at 10:21 pm

think sum1 already mentioned this guy dont kno but if he keeps doin his thing he cud b up top, he only like 16
lol better than soulja boy in my opinion
http://www.soundclick.com/Diso

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